Hamcarli Medicine.
About the Project.
In this project I was tasked to design a marketing campaign for a humoristic medicine of my choosing, I decided to make this as a joke on my colleagues who keep fighting over the temperature of the ac. for that I designed hamcarli to regulate temperatures and save couples from arguments.
The name and logo.
I chose to keep the logo of the medicine itself in one dark blue tone so it will pop out of the light colorful background. For the company Teva I designed the logo in a more modern look combining the pill (of the medicine) with nature in the leaves, and the letters together for flow and unity.
Color palette.
For the color palette I used a color scheme from dark blue to fuchsia then to orange. Showed softly in the triangles in the background almost like a gradient from one to the other to convey the shift from cold to warm of the temperatures as blue is a cold color and orange is a warm color.
Mood Board.
Aharoni
abcdefghijklmnopqrstuvwxyz 1234567890
This font is used for titles it’s bold and sharp yet have some roundness to it, fit for the reliable vibes of healthcare.
Tahoma
abcdefghijklmnopqrstuvwxyz 1234567890
This font is commonly used on big chunks of texts. still keeping the balance for serious yet comforting instructions.
Challenge.
To design a humoristic/joke version of a serious and cold product bringing laughter into the bitter pills of medicine. taking inspiration from real life discomfort to make up a solution in a bottle, bringing the product to reality from the bottle, instructions, package, stationary, ads and website.
Solution.
Using the inspiration from cold to warm, sharp and round, blue to orange for the feel of changing temperature, keeping the illusion of scientific facts and serious instructions with simple readable fonts while hiding humoristic ingredients and side affects. Emphasize the theme with an illustration.
Campaign Products.
The full Hamcarli Landing Page.
This is the landing page for the humoristic medicine Hamcarli for temperature regulation. with an illustration at the hero section to demonstrate the people who feel cold in summer and warm in winter followed by the matching theme of the medicine with the triangle pattern shifting from blue to orange, followed by the sponsors, then benefits of the pills with a showcase of the bottle and packaging and finally testimonials for endorsement and trust.
Mobile Landing Page.
