Ethereal Herbs.
About the Project.
In this project I was tasked to design a landing page for a fictional farm. Inviting people to buy tea blends from the straight to their homes or visit for wellness activities. we were free to design the entire brand to a produce of our choosing. Ethereal Herbs is a fictional farm For nature enthusiasts, who care about their mind and body’s health.
The name and logo.
The word Ethereal means light delicate or refined, a type of otherworldly beauty which I think fits the brand’s mascot the albino deer lady and the delicate aroma of tea. The logo is inspired by the mascot, with the adorable resting eyes, round ears and antlers. Dark purple was chosen to contrast the light background. I chose a delicate font for the brand’s name to compliment the softness vibes i was going for.
My Concept.
For my concept I went for a theme i think goes well with the relaxing comforting feeling you get when you drink a good cup of tea. This magical vibe added with the health benefits of herbs and flowers reminded me of fairies and wood creatures, something fantastical and elegant that combines into an ethereal experience! I also wanted to add a feminine touch fitting the mascot the deer lady by using soft pinks and purples.
Mood Board.
Color Palette and fonts.
I made sure to stick to cool and soft feminine colors adding the greens for the nature feel to fit the feminine and soft mascot and natural healthy vibes of the organic tea plants. I made sure to use dark shades for the text and logos to make them pop over the light theme.
Aboreto
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This font is a classic font that have a ancient elegant vibe and was chosen to be used for the titles as due to it’s avarage readability it can’t be too long.
Overpass
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This font is a simple font that have a clean official vibe and was chosen to be used on big chunks of texts. Being comfortable to read.
Challenge.
Designing a landing page for a herbal tea farm for costumers who are frustrated from either needing to drive hours for one box of herbs or waiting for weeks for it to arrive from abroad.
Solution.
Designing a brand that sends the blends strait to your home, using a mythical mascot and soft color palette of pink and green to convey relaxation and healing of nature.
Tea Box.
Inspired by a matchbox for an easy slide open and close with easy instructions at the back of the packaging, matching icons and An elegent floral design with our mascot with cup of tea in hand.
Dashboard.
This dashboard captures the essence of Ethereal herbs farm, staying on theme with their website and showing live data about the growth, PH, temperature and water levels of the plants, storage space and the daily weather.
Landing Page.
This is the landing page for the fictional tea plant farm Ethereal Herbs. divided to simple and elegant sections with a preview of their product to read about below before moving to the main website.
